WHAT WE DO
Luxochain guaranteeing the purchase of authentic products through blockchain certification.
Luxochain’s mission is to provide Digital Certificates of Authenticity registered on the Blockchain, safe, legible and transferable from any smartphone”.
An exciting and futuristic challenge that will change the way we think, evaluate and appreciate every good in the luxury market.
Luxochain is a partner VIRGO, the new SUSTAINABILITY, REPUTATION & AUTHENTICITY platform dedicated to Fashion & Luxury.
Brands can certify sustainability, traceability and authenticity of their products.
The most important sectors of application are Fashion & Luxury, art, medical, pharmaceutical, food, automotive.
Luxochain was born to change tomorrow’s world today.
Luxochain offers a service to end users, protecting them in the purchase of their products.
At the same time, Luxochain works alongside the luxury brands, providing them a transparency, loyalty and couponing system towards their customers.
In the supply chain of the good, all authentic luxury products will be equipped with an invisible and encrypted serial number.
The product ID is associated with a token that is uniquely identifiable, which Luxochain will record on the blockchain.
Once entered, the information cannot be changed externally.
iOS & Android
With the Luxochain system, available for iOS and Android, any buyer, before making a purchase, can verify the authenticity of each product, in-store and online, checking with the smartphone the information written in the blockchain, simply approaching to the product itself.
At the time of purchase, the customer receives the certificate of digital property, as if it were the passport of the product itself, and in case of theft or loss will be able to block the asset, so as to facilitate the recovery of the object and return it to its rightful owner, fighting the counterfeiting market.
The existence of the blockchain also eliminates the need for third parties and simplifies the relationship between brands and buyers, something that can also be done on the secondary market.
In the store, customers will be able to scan the code and verify the authenticity of the product.
The unique certificate of their product provides information such as brand, model, origin, history and handover along the entire supply chain.
Traders will use the blockchain to transfer ownership rights from themselves to new owners with the same ease and speed with which a credit card transaction is made today.
Founder and President of ICQ, Quality Certification Institute, Owner and President of IISG, Italian Toy Safety Institute, with over 500 employees worldwide, companies sold to the multinational UL (www.ul.com)in 2013. In the following years, he became Vice President and CEO worldwide of the consumer product division, specializing in product management, quality control, management, business development. Strong business development professional, Doctor of Engineering specialized in chemistry at MIP-Politecnico di Milano.
Previous experience: President and founder of Venture & Creation. Member of the Board of Directors of COMO VENTURE, an investor in start-ups. Vice President and General Manager Responsible Sourcing (RS), Registrar and Consumer Products of UL, Underwriters Laboratories INC.
Entrepreneur, venture capital, several years of experience into a management consulting firm, blockchain enthusiast since 2016. Graduated in Psychology at Padua University and specialized in business management and organization, experience in multinationals and in entrepreneurial companies. Lives in Lugano, Switzerland, since 2014.
Co-Founder & CEO at Luxochain.io
Partner: at Iconium – Blockchain Ventures, Blockinvest.it, ibooster.io.
Linkedin Davide Baldi, Twitter Davide Baldi
Innovator, an entrepreneur with over twenty years of experience. He graduated in economics, and he got thousands of hours of experience as a trainer and coach for numerous courses and conferences. He is a blogger, public speaker, economics scholar, and author of the books Matrix Economy (2014), Crypto Economy (2016), and Caos Economy (2020). Ceo of Noku Project.
Graduated in Business Administration at Bocconi University, many years of experience in Ernst & Young, today an entrepreneur with over 300 employees in family businesses; for 25 years CEO of Vimoter SpA and Eurotubi Europa, ambassador of “made in Italy” in the metalworking sector, awarded among the top 500 Italian companies.
Passionate about finance, innovative technologies, and blockchain, he is a convinced supporter of the combination of the old economy and digital technologies.